It’s not always easy to set yourself apart from competitors in any industry, and as research indicates that it costs five times more to sell a product or service to a new customer it’s certainly worth investing in your existing ones!
Programming regular client entertaining into your event schedule gives a great opportunity to get to know your principle patrons and understand what make them tick away from the usual office or meeting backdrop. It’s a good idea to steer clear from the stalemate of unimaginative corporate dinners, inert seminars and parties which lack punch however, and consider unique once in a lifetime experiences tailored to your brand and audience which strengthen bonds through memorable shared adventures.
As a twist on traditional event hospitality to stand alone extravaganzas we are brimming with concepts and suggestions from the theatrical to the edible or escapist… here are a few which are bound to impress!
1. Take advantage of out great British social season but add an unexpected twist! Whether having a flutter at Ascot, picnics on the lawn at Glyndebourne, waterside at Henley or indulging your inner artist at Frieze the plethora of Summer events offer ample opportunities to entertain. Instead of just an invite to the event itself, why not throw a Wimbledon themed pop up whilst screening the Centre Court capers, engage in an immersive botanical treasure hunt through a leafy London park to a floral finale with VIP hospitality at Chelsea Flower Show, or take Pimms on the poop deck of a private charter during Cowes Regatta. By inviting guests on an interactive journey you can stand out from the crowd.
2. For those looking for culture further afield and of a truly spoiling nature, we have the perfect thing! The prestigious and enchanting Italian Villa Tirrena is the ultimate in cultural elegance and exclusivity, guaranteed to seal that extra special deal of the decade. Treat your guests to a wine tasting weekend, with guided tours of the extraordinary cellars, private art collection and a suspended sculpture garden. Or for a relaxing and rewarding retreat, plan a wellbeing programme of tailored massages, tennis lessons or an afternoon in the Turkish steam bath before an incredible feast and a nighttime revelry.
3. Show your playful side with a VIP festival experience at one of our trusted partner events and indulge in a totally bespoke experience – from your own stage-side entertaining area at London’s Lovebox or British Summertime to a private camp at a full weekend event in the countryside, such as Secret Garden, Latitude or the bucolic Wilderness in Oxfordshire we can design a tailored experience to include private facilities, group activities and exclusive artist performances. When the party gets too much take a dip in the wood fired hot tubs, pukka up in the pamper parlour or retreat to your stunning boutique village of yurts and tipis. An unforgettable and game changing celebration.
Fancy hosting your own Summer festival? We have designed a fully blown outdoor event concept which you can tailor to your individual company’s audience and objectives. Set within a stunning country estate with itineraries focused on entertaining staff or clients as well as team building and training days. Get in touch for more info.