ONE FOOTBALL | SERIE A LONDON LAUNCH

INSYNC partnered with OneFootball to bring The Home of Serie A to life—an exclusive watch party and networking event celebrating the official launch of OneFootball’s UK broadcasting rights for Serie A matches. Designed to immerse guests in the excitement and prestige of Italian football, the event brought together media journalists, influencers, and advertisers for an evening of premium entertainment, strategic networking and authentic Serie A experiences.

Set within the beautiful bare brick arches of 83 Rivington St in Shoreditch, the space was transformed into a true home for Serie A fans, complete with the Scudetto trophy and club kits on display amongst lush Italian citrus and olive trees. Two key Serie A match screenings - Milan vs. Udinese and Juventus vs. Lazio - were shown on cinema-style screens to fully showcase OneFootball’s premium streaming capabilities and interactive activation zones provided additional entertainment, including table football and FIFA Playstation gaming stations.

A major highlight of the evening was the appearance of Serie A legend Christian Vieri, who engaged with guests in an exclusive meet-and-greet session, followed by a Q&A that delved into his career, insights on the league, and the impact of OneFootball’s new partnership. To further excite attendees, a raffle of signed merchandise added an element of anticipation and reward, while activations throughout the venue encouraged guests to explore OneFootball’s match pass offering and deep archive of content.

The atmosphere was elevated by a carefully curated VIP food and beverage experience, with authentic Italian cuisine provided by Buttero and wine from Zonin. A pizza trucks and a gelato station added a lively, street-market feel, allowing guests to indulge in the rich flavours of Italy while enjoying the high-energy environment of live football.

The event successfully delivered on its objectives, creating a buzz around OneFootball’s exclusive rights to Serie A in the UK. With high-profile media figures, influencers, and key advertisers in attendance, the launch generated significant industry awareness and strengthened OneFootball’s position as the go-to platform for Serie A coverage. Social media engagement surged as guests shared their experiences, and the evening fostered valuable connections between OneFootball and its key stakeholders. Through seamless production, immersive branding, and a carefully considered guest experience, INSYNC helped OneFootball bring its vision to life, firmly establishing its identity as The Home of Serie A in the UK.

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“Just wanted to drop a note personally to say how amazing it was to work with you and the team. Complete professionals throughout and OneFootball were very fortunate to have you work with us. I look forward to working again with you in the near future”

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One Football + SerieA Launch Event - Kiran Mann, Head of Live Operations