GOOGLE AD WEEK | BEST OF BRITISH

B R I E F 

 

This year Google chose Borough Market as a unique backdrop to their annual Advertising Week dinner, paying homage to the strength of the local community in the wake of the attack this time last year.

 

A Best of British theme celebrated our eclectic culture with local market traders providing the reception followed by a classic roast carved at the table, and we were tasked with making the space come alive.

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D E L I V E R Y

 

To fit with the theme and tie in with the heritage of the building as well as celebrating 250 Years of Circus, a colourful cast of immersive characters and acts inspired by Victorian street performers interacted with guests throughout the reception, adding humour and narrative.

 

A Pearly King and Queen hosts greeted guests with their cockney rhyming slang as a tumbling circus troupe tumbled through the crowd and a pair of cheeky mice provided a photo moment… and may have picked a pocket or two!

 

A beautiful flower seller ballerina pirouetted through the space on pointe offering flowers to all in her path and a cheeky chappy with a broom showed guests how to step in time.

 

The incredible House Gospel Choir provided the soundtrack, performing a mix of gospel and modern dance tunes a capella and once the crowd were suitably warmed up, our flamboyant and quick-witted ring-madame character made the call for dinner.

 

A colourful procession moved guests from Three Crown Square into the Market Hall where they were treated to a long table feast of British fare and a daring spectacle of aerial hoop, silks and duo straps making good use of the ample ceiling height.

 

A rousing finale performance by grime artist Nadia Rose got the crowd on their feet to bring a unique and colourful evening to a close.

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“You surpassed yourselves last night so a huge thank you from me and the team. It was a big ask in a short space of time and you totally nailed it.Thank you for pulling this one together with such humility and professionalism (and speed), it was a truly wonderful evening.”